Born and raised on government assistance, Kimra Luna was inspired to do more with her life once she became a wife and a mother. She wanted to help people on a large scale but wasn’t sure how and where to start.
After discovering how moms were blogging and building businesses online, Kimra knew that she could make a difference with her passion for teaching.
Kimra was committed to creating the life of her dreams. In May 2014 she launched her business kimraluna.com and made over $900,000 in sales during her first year.
In this episode, Kimra takes us on her journey from where she started to where she is now, and where she’s planning to go with her online empire.
Build Your Business from a Place of Service
Kimra built her brand and her business by making genuine connections on Facebook. While on welfare, she started a vegan support group for moms and spent a lot of time answering questions and helping her members. Making friends came easily for Kimra as she is naturally outgoing and loves to socialize.
She quickly became known as an expert in her group and in other FB groups because she spoke up and offered solutions. People trusted her and believed that she could help them because of the relationships she had already established.
For women who aren’t as outgoing, Kimra encourages them to be themselves. Know your strengths and become known for what you’re passionate about doing. If you’re great at teaching, then do that. Whatever you’re good at it, do it with passion.
You Have to Get in Front of People
Kimra talked about the importance of putting yourself out there. Get in front of people so they know how you can solve their problems. She cautions listeners about being a ‘hidden gem’ or the best kept secret. If you really want to help people, you have to get over your fear of being in front of them.
Overcoming Your Fears
Kimra shared insight on how to overcome your fear of speaking in front of people. Once you start putting yourself out there, sharing your knowledge and teaching, people will want more from you. The more you stay in action, doing the thing you fear the most, the easier it becomes and your fear gets smaller each time.
Kimra’s Thoughts on Being a Mom Who’s Following Her Dreams
When Kimra had her oldest son she only wanted to focus on being a mom. She believed that she was supposed to set her dreams aside. But it didn’t take long for Kimra to realize that it was possible for her to pursue her passion and dreams while taking care of her family. She had to get over her mom guilt and get clear on why she was pursuing her dreams.
The key to launching your dreams as a mom is to know what matters most. Once you know what that is, do more of it. For Kimra, owning a successful business allowed her to retire her husband and spend more time with her family. It’s important that her husband is in her sons’ lives and that he gets to spend quality time with them every day. She can afford a lifestyle that she never had because of her commitment to her goals. She’s living the life of her dreams that she created out of her desire to make a difference.
For more information about Kimra Luna and how you can appear on the Moms With Dreams Show podcast as a guest, hop over to the Moms With Dreams site.