While Vanessa Merten was expecting her first child, she had a hard time finding information that she wanted. During her pregnancy, Vanessa spent many hours goggling and researching online. She decided that she wanted to make it easier for new parents to get the information they need all in one place.
That’s when Vanessa created the Pregnancy Podcast, which “helps moms and dads navigate all of the crazy awesomeness that is pregnancy, birth, and being a new parent”. The Pregnancy Podcast is a resource where parents can turn to for reliable information that goes beyond the typical pregnancy manual. Vanessa shares perspectives of moms, midwives, doulas, and the latest research to support new parents in their journey.
In this episode, Vanessa shares the inspiration behind her work and helpful tips for new and expectant parents.
Fear of the Unknown:
This is common for pregnant women as they undergo lots of tests, read information on what to expect when they become moms, but really have no idea what to expect since this is their first time bringing a child into the world.
Vanessa believes that the more educated you become about your pregnancy, the less intimidating it is.
You have the right to ask questions and make choices during your pregnancy.
Vanessa encourages women to speak up about their concerns during pregnancy and ask questions. She reminds you that you have a choice when it comes to certain tests, and that you don’t have to go along with everything your doctor says, if it doesn’t feel right to you.
How she manages her weekly podcast, full-time job, role as a new mommy and a wife:
Vanessa’s husband is at home with their son while she works. But beyond that, managing everything on her plate is “really just about being able to focus on one thing at a time”.
Quality time with her son and husband is a priority. Vanessa makes sure that she’s present during the hours that they spend together in the evenings. After her son goes to bed, Vanessa starts working on her podcast.
To make the most of her time, Vanessa sets a daily objective in the morning to keep her focused on what needs to be done that day. She uses her lunch break to get some tasks done. In the evening when she starts working on her podcast, she’s not distracted by checking her email or Facebook because she sticks to her daily objective.
How Vanessa stays motivated to keep going with her podcast:
When she feels frustrated or tired, Vanessa reminds herself of her why – that all of her hard work will pay off and ultimately allow her to spend more time with her family.
Vanessa’s biggest lesson so far:
That action trumps perfection. She’s learned that you have to take consistent action, keep moving forward, and not be so focused on making everything perfect.
Vanessa recommends that you get a copy of:
The Freedom Journal, by John Lee Dumas. This journal helps you accomplish a goal in 100 days.
Vanessa is working on…
Her new podcast, 40 Weeks, which is a series of (40) 5-minute episodes for expectant moms that end with a tip for dad. She’s continuing to produce the Pregnancy Podcast as well.
Where you can find Vanessa online:
Vanessa’s parting words of wisdom:
“Just start and take that first step.”
A few months ago, I was given the vision and assignment to create an event for women who were looking for direction and guidance to help them live out their dreams and fulfill their purpose. On June 4th I hosted my Design Your Dream Life Workshop along with my two amazing speakers, Marcella Moore and Donna Izzard.
This episode is inspired by my workshop and the women who were there with me during this special event.
At the workshop, we focused on having faith vs. fear, knowing your identity and what you want, gaining clarity around your dream, your why (motivation), and the steps you can take to manifest your dream into reality.
More than half of my guests shared that they dream of starting a business, but they were afraid of getting started. They admitted that wanted to get started but didn’t where to begin. They are afraid of making mistakes, being judged, or no one paying attention to them.
We spent a lot of time discussing fear and how it can be deadly to your dreams and life vision. We talked about how fear has a way of making you feel like you aren’t good enough, that you don’t know enough, that people will judge you, talk about you, or not pay attention to you if you put yourself out there.
Everyone agreed that, if you’re not careful, you could wake up one day with no more time to follow your heart and be full of regrets
I don’t want that to happen to you. I want you to live an abundant, fulfilled life – the life that you deserve.
Here are 3 tips to help you manage and overcome your fear so that it doesn’t stop you on the road to your dreams:
One last bonus tip is to give yourself permission to not be perfect. This will automatically take away your fear of messing up. Remind yourself that you are human, and that no one walking this earth is perfect. Allow your mistakes to become valuable lessons that enable you to learn, grow, and get better at what you do.
I hope this mini-training was helpful. If you’d like to read more about managing fear, check out my article in the blog.
I’d love to hear your thoughts on this topic. Simply leave your comments below, and I’ll be sure to get back with you. If you know someone who needs to read this, please share.
Remember - reclaim your dream; do what you love, and make a difference.
With over 15 years of experience in the creative marketing industry, Felicia Wright enjoys mentoring mompreneurs and military spouses. She is the founder of Mygani, LLC, a marketing firm that helps entrepreneurs develop engaging brands. Her team shows businesses how to create a professional presence by aligning their personal brand with their company brand.
In this episode, Felicia shares her experience as an entrepreneur and how she repositioned her brand after realizing that it wasn’t the best fit.
How Felicia transitioned back into her home-based business with a newborn daughter
Felicia admits to not having a concrete plan at first. But once she made the decision to get back into her business after having her daughter, Felicia started reaching out to old clients and colleagues to get a feel for what was going on. Just by asking around, she landed her first contract with a local school district.
First steps a new entrepreneur should take to brand her business:
Felicia believes it’s important to create a personal brand first, and to position yourself as an expert or reliable source. People will always remember you as a reliable source, even if you start a new business down the road.
To get started with developing your personal brand, Felicia suggests that you write down three adjectives that describe you. Then think about how you would want someone to describe you using those three words. Continue to use those words in your content and messaging so people will associate you and your brand with those attributes.
Your personal brand and business brand should be in alignment.
When they are out of alignment, your brand may come across as being inconsistent. You may confuse potential clients, or turn them away.
You have to establish your brand before you can create a marketing strategy.
If you don’t know who or what you’re serving (who your dream client is and what your products and services are), then it will be difficult to create an effective marketing strategy. Once you know your brand attributes, you can create messaging and a strategy to attract your dream clients
How to set yourself apart from the competition:
Rather than focusing on your products and services, focus on the audience you’re trying to reach and who needs what you’re offering. You’ll create powerful content and images that speak directly to your dream clients, ultimately attracting them to your brand.
Felicia suggests that you read:
Miss Jessie’s: Creating a Successful Business from Scratch- Naturally, by Miko and Titi Branch. Felicia enjoyed reading their back story about how they started their hair care products as well as savvy business tips and inspiration.
Where you can find Felicia online:
Parting Words of Wisdom:
“Your confidence is your number one asset; it’s important that you learn to embrace that.” ~Felicia Wright